40th birthday ideas

A 40th birthday is such a fun milestone to celebrate! Once upon a time, it may have been joked about as “over the hill,” but nowadays, turning 40 is embraced more as leveling up to a new and empowering era of adulthood. Age 40 is about confidence, being at the top of your game, not sweating the small stuff and feeling more comfortable than ever in your own skin.
If that’s the tone you’d like to set for the soon-to-be 40-year-old in your life, then read on for inspiration to help you celebrate them right. We’ve compiled tons of 40th birthday ideas, including party themes, gift ideas and more to help you send them into their forties with some amazing memories!
Inspired? Create and share by tagging @HallmarkStores.
40th birthday party decor and theme ideas
- 40-love 🎾 It’s more than a winning tennis score—it’s a party concept! Dress in tennis gear. Use rackets and balls as wall and table decor. Invite guests to write “Things to Love About 40” on tennis-themed scrapbook pages. Or go play pickleball if that’s more your speed.
- The 2000s 📺 For new 40-year-olds who were doing their coming of age around the turn of the 21st century, the 2000s makes a perfect nostalgic party theme. Draw decorating inspo from the music, TV and tech of this decade—which is also lovingly known as “the noughties.”
- A relaxing dinner 🍽️ Seriously. Because 40-year-olds are often in the busiest parts of careers and parenting, they might not want an elaborate production. Whether you plan a dinner at your home or at a restaurant, make it an occasion worth dressing up for—and be sure to plan a loving toast to the guest of honor.
- 40 winks 😴 How about an R&R-themed, nap-positive slumber party (or weekend getaway) for the birthday person and a few close friends?
- Card shower ✉️ Reach out to new and old friends to organize a shower of 40th birthday cards for the birthday person. Keep it on the down-low and aim to really surprise them. Bonus if you can get 40 (or more) people to send a card!
- Trivia night 🧠 40 is old enough to know some stuff! Create a group trivia game centering on the birthday person’s favorite movies, music or other interests. You could also create questions about the new 40-year-old to see how well guests really know them.
For more 40th birthday ideas (specifically party inspiration), check out these ideas—and these ones. The soon-to-be 40-year-old’s interests and hobbies could inspire the theme you’re looking for.
40th birthday cake ideas
- Four-layer cake. A layer for every decade!
- Grown-up cake. 40 is old enough to appreciate something beyond a mere sugar bomb. How about a cake for a more sophisticated palate that incorporates coffee, rum, citrus, fig, Earl Grey tea, spices or some other all-grown-up flavor?
- Photo cake. One featuring photos of the 40-year-old at different ages. Have a bakery make it, or DIY it with actual photos as cake toppers and table decor.
- Donut cake! Something you learn by age 40? Donuts are GOOD. Create a fun and easy cake alternative by arranging colorfully iced donuts on one or more tiered dessert trays.
40th birthday food ideas
- Classic cocktail (or mocktail) hour 🍸 Make it about quality over quantity. Invest in just enough high-quality ingredients for everyone to have one top-notch martini, old-fashioned, virgin mojito or other drink of choice.
- Awesome appetizer 🧀 Choose one you can prep ahead of time. It can serve as everyone’s snack before dinner or going out.
- Comfort food 🍕 Maybe the birthday person could use a little comfort as they embark on a new decade. How about making (or taking them out for) a comfort-food favorite, such as mac and cheese, burgers, chili, pizza, fried chicken or some other satisfying meal they love?
40th birthday gift ideas
- Something for their favorite hobby or interest. Book, cookware, fitness gear, etc.
- An experience. Tickets to a concert or other event, a road trip or other getaway that you can share together.
- Self-care. Give a gift certificate for a massage or offer to babysit so they can go out for some 40-year-old me time.
- Splurges. Get them the luxury fragrance, skincare, tech item or other indulgence they might not get for themselves. Consider teaming up and making it a group gift.
- A donation to a cause they care about. Give them a warm handwritten note or card letting them know.
40th birthday card message ideas
- Look at you—40 and phenomenal as ever! Absolutely no one is surprised by this.
- Here’s to you, living your very best life at 40!
- Welcome to the decade of caring a whole lot less and living a whole lot more!
- I’m not sure if 40 is ready for you, but you’re definitely ready for it! Give it hell!
- Celebrating 40 remarkable years that you’ve made better, happier and more unforgettable just by being you!
- 40 years and not a single one of them boring! Here’s to the next exciting decade of you!
- On your 40th, remembering so many inspiring, funny, one-of-a-kind moments of you—and feeling so grateful for all of them.
Need more 40th birthday message ideas? What you write in your card may depend on your relationship with the birthday person, so here’s a little more message inspiration to draw from.
We hope these 40th birthday ideas give you some fun starting places for the celebration you’re planning. Feel free to tailor any ideas to suit the new 40-year-old’s preferences and your energy and budget. Whatever you decide to do, make it as genuine and heartfelt as you can. That’s what will make it memorable!
Want more birthday ideas for celebrants of all ages? Check these out!
Shop Birthday
See allYou may also like
See more-
Halloween Frighteningly fun Halloween greetings have arrived!
This Halloween, take friends or family for a spin through a creepy graveyard with this 3D pop-up card. With music and...
-
Fall Lean into the season: Cozy fall ideas and activities
When fall comes around—bringing chillier days and earlier nights—the instinct to nest and rest kicks in hard and lots...
-
Halloween Throw the Ultimate Disney Hocus Pocus Halloween Party
As kids, my cousin and I stayed looking for a quick scare. We could be found standing in a dark bathroom reciting the...
-
Halloween Host the ultimate Halloween night at home: activities, decorating ideas and more
Gummy eyeballs floating in a glass bowl filled with bright green punch. That is my very first memory of Halloween and...
-
Christmas This Star Wars: A New Hope™ “Let the Wookie™ Win” Keepsake Ornament has it all!
Light? Check. Sound? Check. Video? Check! It all adds up to an amazing portrayal of the most memorable game of holoch...
-
Gift Wrapping How to put tissue paper in a gift bag
Gift bag + tissue paper = a quick gift-wrap solution. Sure, it’s easy enough, but there are a couple of tricks to ...
-
Gift Wrapping How to make tissue paper flowers
Who doesn’t like to get flowers? A tissue paper flower can brighten any gift. All you need is five pieces of tissu...
-
Christmas Dr. Seuss’s The Grinch is skiing in to steal hearts!
Look who's skiing into town in time for the holidays! It's our favorite Christmas curmudgeon, Dr. Seuss's The Grinch....
-
Christmas Light up your tree with your love of Harry Potter
No need for the Lumos charm here—this set of 10 sculpted lights on a string are all you need to illuminate your tree ...
-
Christmas Help us celebrate 75 years with the Peanuts Gang
Fun fact: a 75th anniversary is a diamond anniversary! And we're excited to show Peanuts Snoopy and his pals just how...
-
Christmas From the tree to your tabletop
See how a beloved Keepsake Ornament from retired Hallmark Artist Ken Crow has been turned into a magical tabletop dec...
-
Christmas Complete your Harry Potter and the Chamber of Secrets collection this year!
Relive the mystery and adventure that fills Harry Potter's second year at Hogwarts School of Witchcraft and Wizardry ...
-
Christmas Celebrate the true meaning of Christmas with the Peanuts Gang
Featuring the iconic stage where Charlie Brown and his friends put on their Christmas pageant in "A Charlie Brown Chr...
-
Christmas Buddy and Jovie are here to spread cheer!
This adorable duo feature light and dialogue from favorite scenes from the movie "Elf." Of course, each ornament is a...
-
Christmas Celebrate the season in Dark Side style!
Little tree...BIG impact. Especially with this Mini Star Wars™ Darth Vader™ ShowToppers Musical Tree Topper. Just con...
-
Christmas Come inside, foolish mortal, if you dare!
Relive the fun and memories of a childhood trip to Disney Parks with the Haunted Mansion Keepsake Ornament collection...
-
Christmas Keepsake Ornament Premiere is almost here!
With more than 250 new Keepsake Ornament releases, you won't want to miss the start of Keepsake Ornament Premiere on ...
-
Christmas So many layers to this new collection of Keepsake Ornaments!
Watch as Keepsake Artist Charles Young explains how Hallmark's decades-long artistry in the world of papercraft has i...
-
Christmas The magic of Disney Parks is destined for your tree ✨
That feeling of seeing
-
Christmas Keepsake hot takes: 10 new Keepsake Ornaments that are an automatic add-to-cart
Holiday lovers, we see you! While other people are drenched in summer sweat, we know you’re dreaming of a white Chris...